Amazon.com is the top performing brand in the U.S. based on "trust" and "recommendation," according to a new report from Milward Brown.
The report titled "Beyond Trust: Engaging Consumers in the Post-Recession World" was conducted in partnership with The Futures Company and introduces "TrustR," a new metric for understanding the relationship between consumers and brands.
"The 'TrustR' metric is very relevant in a global economy that is struggling to emerge from a gloomy recessionary period," said Eileen Campbell, Global CEO of Millward Brown.
"Consumers are less likely to spend hard-earned money on brands that they don't trust. In fact, we found that the number one 'TrustR' brand in each of the 22 countries we researched was nearly seven times more likely to be purchased and consumers were 10 times more likely to have formed a strong bond with these brands."
TrustR is calculated by looking at consumer responses to the questions "how trustworthy is this brand?" and "would you recommend this brand?" the scores are indexed and combined to reach a TrustR score. The average score is 100, and anything over 105 is considered good.
Amazon scored 123, followed closely by FedEx at 122 and Downy, Huggies, Tide, and Tylenol all had scores of 120.
This week Facebook will reportedly be rolling out the ability to send status updates to Twitter directly from the publisher box. There are apps that cater to the cross-posting of updates between the two social networks, but this would mark the first time Facebook itself actually encouraged it.
The move is an interesting one, considering that Facebook has spent much of its time making itself more Twitter-like. Nick O'Neill at AllFacebook has a good piece chronicling the company's "Twitterfication" over the past year, which includes events like opening the Status API, letting users subscribe to their friends and Pages and receive status updates via text message, releasing @replies-style tagging, and encouraging users to make status updates public. O'Neill says the only step left is to open a search API. Of course Facebook has also just released its own URL shortener.
Facebook employees are already testing the Facebook-to-Twitter functionality:
The feature will utilize the new Facebook URL Shortener, which could actually lead to more widespread awareness of it. Once Twitter is flooded with Facebook links, people may start gravitating to that to shorten their own URLs, although the service at FB.me is not live for everyone to use yet.
Either way, things are really starting to heat up in the URL-shortener space. Not only does Facebook now have its own, but [...]
XIHA Life, the multilingual and multicultural social network, surpassed the milestone of half a million users. XIHA users live in over 200 countries, with no country accounting for more than about five percent of total traffic.
XIHA Life users can read and write in multiple languages, allowing them to connect anywhere in the world in the preferred language of their family, friends, and colleagues. The revolutionary multilingual chat feature allows XIHA members to communicate within the community in over 50 different languages. By bringing together this global community, XIHA Life creates a truly multinational dialog on the Internet.
The brainchild of a Finnish-Chinese couple now dividing their time between Switzerland and the US, XIHA Life was launched in 2007 as a way for them to connect with expat friends around the globe. The [...]
The Kentucky Supreme court issued a ruling Thursday that it will not lift the freeze by registrars of 141 Internet gambling domain names unless an owner of the names comes forward.
The ruling by the Court is not final, but the decision is being viewed as a temporary setback by the affected parties.
Joe Brennan Jr.
IMEGA’s chairman
"In the written decision, the Court clearly indicates they agree with our arguments, and are inviting us to refile, so that the technicality of the standing issue can be resolved," said Joe Brennan, Interactive Media Entertainment & Gaming Association (iMEGA) chairman.
"It's unfortunate, but I can't imagine that Kentucky's lawyers will celebrate a ruling that says 'bring us an owner, so we can rule in your favor'".
iMEGA and the other affected parties, Interactive Gaming Concil and Sportsbook.com, have up to 20 days to file a motion for reconsideration. In the ruling, the Kentucky Supreme Court indicated that no additional briefs or oral arguments were necessary for them to consider the case, and that a petition could be made to the Appeals Court to move the case immediately back to the state Supreme Court.
"All along, it seemed the Court wanted to go our way, and this decision today indicates that is still the case," Brennan said.
"The Court is telling us that all that is necessary is for one domain owner to come forward, and we likely win."
Brennan indicated iMEGA would immediately work with other parties to resolve the Court's issue, and would qu/> [...]
Copyright 2009 (c) Dylan Rosario - The founder of www.FleeQ.com a new semantic search and discover agent. Utilizing web 3.0 technology, fleeQ levels the playing field for small publishers and advertisers alike. www.fleeq.com and www.xyppy.com are based upon fleeQ technology.
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